Our Story
Our Story · Florence, Italy
Born from
a Love of
Extraordinary Things
A leather atelier founded on a single conviction: that the world's most exceptional bags deserve to find their way to those who will truly cherish them.
"We do not simply sell bags.
We place rare objects
into worthy hands."
LUXORABAG began in 2020 in a narrow workshop on the Via della Vigna Nuova — the same street where Florentine leather merchants have traded since the Renaissance. Our founder, Isabella Moretti, spent fifteen years working for the great Parisian houses before a simple conviction drove her to build something of her own: that craftsmanship this deep should not be separated from the person who would carry it through a lifetime.
Every bag in our collection is chosen not by trend, but by the standard of the object itself. We ask one question: will this still be remarkable in forty years? If the answer is yes, it earns a place on our shelves. If no, it does not — regardless of the label.
Isabella Moretti · Florence Atelier, 2024
Isabella
Moretti
Born Florence, 1982
"Luxury is not the price. It is the feeling that a thing was made specifically for you — and that it will still be beautiful when you hand it to your daughter."
After a decade curating for Hermès in Paris and serving as senior buyer for a private Milan atelier, Isabella returned to her native Florence in 2019 with the intention to build differently. She spent one year visiting tanneries, visiting master saddlers, and learning provenance tracing before the first LUXORABAG piece was offered to a client.
Her eye is trained to see what cameras miss — the grain inconsistency that reveals a hide's age, the millimetre of stitching tension that will determine how a bag wears across decades. She personally authenticates every significant piece that enters our collection.
Our History
A Chronicle
of Rare Moments
Four years of building something slowly and deliberately. Every milestone measured not in revenue, but in objects placed and relationships formed.
Florence Research Year
Isabella leaves Paris and spends twelve months visiting every significant Tuscan tannery and saddler — building relationships, not catalogues.
Atelier Doors Open
The first twelve pieces are offered to twelve clients by personal invitation. All twelve sell within 48 hours. The waiting list begins.
Vogue Paris Feature
A two-page editorial in Vogue Paris introduces LUXORABAG to a wider audience. Isabella declines all subsequent press interviews for six months — choosing depth over exposure.
NFC Provenance Passport
We launch the industry's first embedded NFC provenance chip — allowing any client to trace the exact hide origin, tanner, and artisan who assembled their piece.
Global Collector Network
LUXORABAG ships to 94 countries. The private concierge team grows to 14 specialists — one for every time zone in which our primary clients reside.
SS26 Collection Launch
Our most considered collection to date. Thirty-six pieces. Thirty-six clients. Each one still carries the same spirit as the first twelve: chosen with intention, authenticated with care.
Our Philosophy
The Three
Principles
These are not marketing values. They are the practical constraints we impose on every decision: what we buy, how we authenticate, and who we sell to.
Provenance
Above Price
We do not purchase by label alone. A bag enters our collection because its materials, construction, and history meet a standard — not because its price point creates a margin. Many expensive things do not qualify. Some modestly priced things exceed all expectations.
Depth of
Relationship
We maintain long-term relationships with a small number of tanneries and artisan workshops. We know the people who make what we sell. This is not a romantic notion — it is the only reliable way to know what you are selling.
Restraint in
Volume
We sell fewer pieces than we could. Not from scarcity theatre, but because attention is finite. Every client deserves the full consideration of a team that is not overwhelmed. We grow only as fast as our standard can follow.
The Florence
Atelier
Florence, 50123, Italy
Main Workshop
Hide Selection
Finished Pieces
Hardware
Saddle Stitch
Packaging
Each bag is the work of a single artisan across two full working weeks. No production line. The same hands that cut the hide close the final clasp.
Our workshop employs six master saddlers, each with a minimum of twelve years' training. We have no junior artisans — quality requires experience that cannot be accelerated.
Our primary leather source is a single-family tannery operating since 1923, using unchanged bark-tanning methods. The fourth generation now continues the work.
How We Work
From Hide to Hand —
The Making Process
Hide Selection
Isabella visits the Tuscan tannery quarterly to hand-select each hide. Fewer than 12% pass. The rest are returned — regardless of price paid.
Hours: 8–12hPre-Treatment
Selected hides rest in our conditioning room for 72 hours, allowing natural oils to stabilise. This determines how the leather will behave over decades.
Hours: 72h restCutting & Skiving
Each panel is cut by hand against the grain direction that will give the piece its structural memory. Edges are skived to 0.4mm — thinner than most houses allow.
Hours: 6–8hSaddle Stitching
Two-needle hand saddle stitching using linen thread waxed in our atelier. The pattern used is the same technique established by French harness-makers in the 17th century.
Hours: 14–18hCertification
A final 48-point inspection, NFC provenance chip installation, holographic certificate assignment, and personal sign-off from Isabella before the piece is offered.
Hours: 4–6hMaterials
Nothing Ordinary
Ever Enters Our Doors
Full-grain calfskin aged in Tuscan sun. Solid brass milled from a single ingot. French lambskin suede for linings that feel like nothing else. Material decisions made with the next forty years in mind.
The People
The Hands
Behind Every Piece
Isabella Moretti
Fifteen years in Parisian houses. Returns to Florence to build on her own terms. Personally authenticates every significant acquisition.
Marco Ferrini
Trained under the last generation of Florentine trunk-makers. Has practised saddle stitch since 1998. Sets the standard every piece must meet.
Céline Beaumont
Former personal shopper to the Chanel clientèle in Paris. Manages every relationship with the discretion our clients expect.
Davide Ricci
Architect of our digital provenance passport. Maintains relationships with twelve tannery families and oversees the integrity of every certificate we issue.
"We measure success by
the longevity of the object
not the velocity of the sale."
Every decision at LUXORABAG is stress-tested against a single question: will this matter in forty years? The bag in your hands, the relationship with your concierge, the integrity of the certificate inside your box — each one should feel better a decade from now than it does today.
Worldwide
Served
Satisfaction %
Artisans
Begin Your Story
Find the Piece
Made for You
Browse our current collection, or speak directly with a personal concierge who will help you find — or commission — the exact piece you have in mind.
